* Session estimates based on industry avg HVAC e-commerce benchmarks
Customer Breakdown
Google Search Console
Connect for Search Data
🔍 Connect Google Search Console
Unlock search impressions, clicks, CTR, keyword rankings, and page-level data directly on this dashboard.
Go to Google Cloud Console → APIs & Services → Enable Search Console API → Create API Key
Marketing Intelligence
Data-Backed
Google Business Profile
Active — Newport, MN
Current GBP Listing
5.0
Google Rating ★★★★★
MN
Newport, MN 55055 785 20th St, Suite 600
Phone: (888) 762-1334 Website: furnace.direct Current Category: Furnace Repair Service / HVAC Contractor Missing: AC/Cooling category, product photos, weekly posts
GBP Action Items
Add "AC Contractor" as Secondary Category
You sell AC — add "Air Conditioning Contractor" or "AC Equipment Dealer." Doubles summer search surface area. Takes 60 seconds in GBP dashboard.
Do This Today
Weekly GBP Posts (Furnace Oct–Feb, AC May–Sep)
GBP posts rank in Google local pack. Post: product highlight + price + "Ships Free." 1 post/week. Use seasonal photos — installers love seeing real installs.
Weekly Habit
Add 10+ Product Photos
Listings with 10+ photos get 35% more direction requests and calls. Upload: Ruud/Goodman unit photos, spec sheets, job site installs, shipping photos.
This Week
🎯
Google PPC
Search + Performance Max
Minneapolis Metro — Core Campaign
50mi radius from Newport, MN. Bid on "furnace replacement cost MN," "buy furnace online," "96% AFUE furnace." CPC: $8–14. Your order data: 76% MN — this is where money is.
🔥 Highest ROI
AC Season Campaign: May–Sep
You carry AC — run a dedicated AC campaign May 1. "Buy AC unit online MN," "central air conditioner dealer." Separate budget, separate ad group. Summer = AC season.
AC Revenue
Wisconsin Expansion
5 WI orders without any targeted ads. Add Eau Claire, Tomahawk, Shell Lake radius targeting. Northern WI HVAC e-commerce is underserved — CPCs 30% cheaper.
Expansion
Competitor Conquest
Bid on "Trane dealer MN," "Carrier furnace Minneapolis." Your direct model undercuts dealers 15–30%. Headline: "Skip the Dealer — Buy Direct."
Conquest
Ruud + Goodman Brand Keywords
Brand keywords convert 2–3× higher than generic. "Goodman GR9S96 for sale," "buy Ruud furnace direct." Pair with product pages on site.
Brand
✅
Local Services Ads
Google LSA — Pay Per Lead
HVAC Equipment Dealer — LSA Category
LSA appears above all search results with green Google Guaranteed badge. Leads run $15–40 each vs $80–120 for PPC. Start with Twin Cities, 50-mile service area.
🔥 Best CPA
Budget Plan: Ramp Sep 15 Every Year
Nov 2025 was your best month ($30K, 13 orders). LSA budget: $700/wk Oct–Feb (furnace peak), $400/wk May–Sep (AC season), $100/wk Mar–Apr off-season. Never pause.
Budget Strategy
Add AC to LSA Services
List "Central Air Conditioning Equipment" in LSA service menu for summer lead gen. Same badge, separate budget. AC leads in MN peak June–August.
AC Season
Review Velocity = Lower CPL
LSA ranks on review recency. Email every customer 3 days post-delivery for a Google review. 5→25 reviews cuts CPL ~35%. Goal: 1 review/week.
Reviews
Wisconsin LSA Expansion
Add Eau Claire WI as secondary LSA service area. WI order demand is proven. CPL in these markets 40% lower than Twin Cities metro.
Expansion
📘
Facebook Marketplace
Free Listings · Local Sales
List Each Furnace Unit as a Listing
Post every model (80% AFUE, 96% AFUE, 2-stage, manufactured housing) as separate FB Marketplace listings. Category: "Home Improvement." Price 5–8% above target — buyers always negotiate.
🔥 Free Traffic
Seasonal Calendar: Furnace + AC
Furnaces: Post Oct 1–Mar 31. AC Units: Post May 1–Aug 31. Refresh all listings every 7 days to stay top of feed. Never let listings go stale.
Seasonal
Winning Title Formula
"Goodman 80K BTU 96% AFUE Gas Furnace — New, Factory Direct, Ships Free" — include brand, BTU, efficiency, condition in the title. This is what buyers search for.
Title SEO
Photo Strategy (5+ Photos)
Listings with 5+ photos get 3× more views on FB Marketplace. Checklist: (1) unit front, (2) spec label, (3) in box/shipping, (4) installed example, (5) spec sheet. Bright + clean.
Photos
Parts + Accessories Listings
List LP Conversion Kits, Carrier Pressure Switches, copper fittings separately. Small parts ($50–$400) sell fast and build your seller rating on the platform.
Parts
Boost Top Listings $5/day
Boost your $2K–4K furnace listings via FB Ads through Marketplace placement. $5/day puts listings in front of MN/WI homeowners within 50 miles. Best paid placement value on the platform.
Paid Boost
Search Trend Intelligence
Google Trends + Market Data
Seasonal Demand — Furnace + AC (Minnesota)
■ Furnace ■ AC / Cooling
Furnace peak: Oct–Feb — ramp ads by Sep 15 AC peak: May–Aug — ramp ads by Apr 15
Top Keywords — MN/WI Market
Ad Copy Bank
Ready to Use
Google Ad Headlines
"Skip the Dealer — Buy Furnace Direct" Est. CTR lift: +18–25% vs generic
"Factory-Direct Pricing — 10-Year Warranty" Top trust signal for high-ticket HVAC
"Ruud & Goodman — Ships to Your Door MN" Brand recognition + local relevance
"Central AC from $1,400 — Summer Special" AC season headline (May–Aug)
"Financing Available — 0% for 12 Months" Removes $2K+ price objection
FB Marketplace Description Template
[Brand] [BTU]K BTU [AFUE]% AFUE Gas Furnace
✅ Brand new — factory sealed
✅ [AFUE]% efficiency — saves on gas bills
✅ 10-year manufacturer warranty
✅ Ships via freight to your door
✅ Same unit at dealers: $[dealer price]
Why buy from us?
Factory-direct dealer — no showroom, no markup. Same unit for 20–30% less than local HVAC dealers.
📞 (888) 762-1334 🌐 furnace.direct
Competitor Positioning
vs. Local Dealers (High Cost)
MN Lennox/Carrier dealers charge 20–35% markup. Your line: "Same unit, no dealer markup." Use in every ad format.
vs. National E-Commerce (No Service)
eComfort, Alpine Home Air ship nationally but lack MN/WI support. Your local presence + phone support is a trust advantage. Put in sitelinks.
vs. Big Box (No Selection)
Home Depot/Menards carry 2–3 furnace SKUs at full retail. Target "Home Depot furnace alternative" as a keyword. Broader selection + lower price = easy win.
All Orders
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Revenue Recovery
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🛒 Abandoned Carts
🔔 Filter Reminder Outreach
Furnace buyers 90+ days ago — time to reach out about replacement filters